Online Money

6 Ways to Effectively Brand Your Website Online

There are many brands that you probably heard about that range from many categories such as Sony to Kodak, but how do they effectively brand their names through the entire Internet effectively? The real answer is simply the tiny things like…

The Differentiation Between Competitors

Like any brand there are many aspects as to why they separate themselves from other competitors such as Sony for example, says to provide quality products as Kodak says to provide cameras with the latest essential technology to fit into any one’s lifestyle, whether it be for professional use or for occasions. Big brands, not only Kodak and Sony use differentiation to separate and to explain to their customers what makes them so different from the rest. This gives the essential information to their customers as to why they should buy from them as well as lean to a memorable mo-do for them to follow.

Favicons

If you don’t know what favicons are, they are just simple 16×16 simple logos that you sometimes see in your tab, next to the information of the website. Although they seem like they don’t make a big difference and is only a small part as to branding your site, it plays a huge factor. People’s eyes wonder around the screen and when they move from tab to tab when browsing online, having a memorable favicon can play a big factor in branding your site to your customers, as well as act as a bookmark to differentiate it self from the other tabs in a browser.

An great example is Youtube. Look at the top of the tab and you should see a 16 by 16 logo or in other words, favicons. Notice that it stands out from other tabs, making this an effective implication to branding your site online from other tabs.

Memorable Logos

Logos play a huge factor in branding because it is what represents your brand and will be the first thing that you customers will see when they come and leave your website. It is not an option to put it off. It is as essential as to having your own memorable domain. The last thing they will remember of your website is the logo and if it’s a simple logo made in 2 minutes from paint, you might as well not have a logo until you have a memorable logo to represent you and your brand.

Logos are important as it is the first thing they think of when they think of your brand when they leave your site.

Memorable Slogans

Memorable slogans like Youtube, Broadcast yourself, uses a powerful slogan that is like a backup to having memorable logos. Not only does it support your logos in keeping it memorable, but it creates a powerful statement that justifies your site in a single pharse that should be powerful and daunting to your readers. So, whenever they think of you site, they will think of your slogan as well.

Friendly Web Designs

Web designs are practically the icing on the cake. Not only does web designs create a powerful feel to your brand, but it also acts as a navagiator to welcoming back returning customers who are familiar with your web design. Your web design is what represents your brand and what you are promoting, and if they can’t justify what you are trying to tell them, it is not a worth while web design. Web designs are designed to welcoming potential customers and if you have a web design that looks unprofessional or out of date, you can plan on having no sales at all. If you are thinking of having a serious web site, you must consider taking your customers seriously as well.

About Pages

Last, but not least, About pages. Every business or serious web owner should have an about page. It is a simple page that puts aside all the promotions, to just take the time to just talk about themselves and what their objectives are. This creates more personality as well as create an new asmospheric feel to your site that your readers will just love to consume. This puts aside the question about whose in charge and the thoughts of an anouymous person answers. People like names that they can relate to like Bob. About pages are also a great way to differentiate your self from other competitors as well as explain to your readers what your site’s true intentions (i.e objectives) are.

Branding is a process that takes a lot of effort, however, tiny things like having memorable logos and favicons on your website can be the difference from having a low bounce rate to having a high bounce rate. It is really about the little things that matter the most. That being in your customer’s shoes, don’t really notice the difference, but really is a big impact on branding in your part. It is like a mystical voice telling your readers, heres my site.